Rapportive for your iPhone, a Powerful LinkedIn App with Some Decent Controversy

This post is about an extremely powerful sales app. If you have an iPhone, you’re going to want to pay VERY close attention.

By now, we all understand the power of Rapportive, right? If not, take a crash course here and here. Rapportive allows you to research prospects directly from your email process in Gmail….without leaving your email tab, and without manually searching for anything.

There have been hundreds of times I’ve wished this feature was on my iPhone. I just never thought it was possible.

Now it is *

Linked released a new feature yesterday called Intro. And it’s the most unique sales tool we’ve ever blogged about.

When using Intro, you can see the LinkedIn profile for the person that is emailing you. Right in iOS. It’s basically Rapportive for your iPhone. Here is a side by side comparison of before and after LinkedIn Intro:

intro_before_after

Before Intro (no metadata)< ——————  >After Intro (LinkedIn data in iPhone email)

Pretty crazy huh? Here is why this is so cool:

  • Now you can get the full scoop on someone directly from your iPhone email: mutual connections, pictures, work history
  • You can connect with them on LinkedIn without leaving your phone email process
  • You can tailor your message to who they are based on their profile
OK – here is the link to get started (https://intro.linkedin.com/) but there is one controversy….

In order for LinkedIn to provide all this magic, you must hand over access of you email. For many,that’s going to be a tough pill to swallow. Not only are you giving LinkedIn free access to your entire mail server, you’re also letting them inject arbitrary HTML back into the messages you read. This lets them know everything about your email. I’m sure LinkedIn’s intentions are good but whether it will be safe, nobody can answer that.

Here are the tech details from LinkedIn. Here are some of the most popular posts: TechCrunch, EnGadget, TIME Tech

So you have a decision to make. Take the risk and get the reward? Or play it safe?

I downloaded it yesterday, but my tech team may not be happy with me…I just want to close more deals.

SalesLoft CEO, Kyle Porter. Circle Kyle on Google+!
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3 Responses to “Rapportive for your iPhone, a Powerful LinkedIn App with Some Decent Controversy”

  1. Mara Maddox October 24, 2013 at 9:19 am #

    Great coverage Kyle! I’ve been following you on Twitter… would like to see what PR & marketing needs you have as Salesloft grows in 2014. May we set up a time to talk after this week?

    Best,

    Mara

  2. Marshall Kirkpatrick October 24, 2013 at 10:45 am #

    Kyle, do you let third party services access your Twitter or Facebook accounts? Your LinkedIn accounts? If not, you’d be missing out on an incredible world full of opportunities for innovators to add value on top of your data. The same is true with email like this, LinkedIn doesn’t care about your email – it wants to use that data to add value for you. A security regime that doesn’t allow remixes of personal information with other information that can add value, when that remixing is done using secure, industry standard tech methods, is a security regime that’s dialed way too high and comes at too high a cost. IMHO.

  3. Marshall Kirkpatrick October 24, 2013 at 10:53 am #

    Ah ok, now in reading further that’s not what’s happening here. It’s not like you’re giving OAuth permission to access your data, you’re re-routing your email through LinkedIn! Either way, I’m down. If I liked the iOS Mail App better than the Gmail App, I’d still do it.

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