They say there’s truth in jest, right? Well this video is beaming with it.
Marketing vs sales has been a problem since the beginning of business. This video by the good folks over at Lattice Engines highlights that. If you’ve ever been a part of a B2B marketing or sales team, you’re going to get a kick out of this!
The future of marketing and sales working together is getting stronger every day.
We envision a role down the road where sales and marketing will play nicely under one big revenue generation umbrella. Kudus to Lattice for recognizing these issues and helping lead the fusion of marketing and sales!